Hasbro Introduces Post-Entertainment One Sale Leadership for Content Studios


Activision Entertainment’s chairman is Olivier Dumont, while the film and television departments are led by Zev Foreman and Gabriel Marano, respectively.

Hasbro has hired three former Entertainment One executives to lead its newly created Hasbro Entertainment entertainment company.

The new Hasbro Entertainment branch will be overseen by Olivier Dumont, ceo of Hasbro Entertainment, with Zev Foreman and Gabriel Marano appointed as heads of cinema and television, respectively.

The announcement of the division’s new leadership team comes after Hasbro sold eOne to Lionsgate for about $500 million in order to focus on recognized assets such as Peppa Pig, Transformers, and Dungeons and Dragons, as it strives to grow into a digital gaming behemoth.

Dumont was most recently president of eOne’s family brands, whilst Workman was head of the film industry and Marano was co-director of narrative development. While at eOne, Cox and Marano were focused on digging Hasbro’s toy chest for original IP, and they will continue to do so in their new jobs.

Under CEO Chris Cocks, Hasbro has shifted its attention on growing into a digital gaming giant by reinvesting in fewer, profitable franchises with outside partners to cut production costs and risk.

“Entertainment is central to Hasbro’s strategy and mission of enticing and connecting generations of fans through the magic of storytelling and the exhilaration of play.” “Audiences can count on Hasbro to continue creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig, My Little Pony, and Transformers, reaching audiences through diverse platforms in ways that resonate in today’s fast-paced world,” said Tim Kilpin, Hasbro’s president of toy, licensing, and entertainment.


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