Celebrity clientele of Scooter Braun are leaving the mega-manager; here is what is currently known

  • It’s been claimed that a number of well-known music singers are no longer using Scooter Braun, Jr. as their artist manager.
  • According to rumors, Braun has broken up with the likes of Justin Bieber, the pop star, and Demi Lovato.
  • This is all the information we currently have on the purported exodus.

Since managing famous talents like Ariana Grande and Demi Lovato as well as helping Justin Bieber get his start, Scooter Braun has earned a reputation as a titan of the music business.

The three popstars are thought to have broken their links with the A-list management in recent days, joining a small number of others who are said to have done the same in recent months.

The breakdown of what we now know is as follows:

Who is certain that Braun is no longer working with them?

J Balvin, a reggaeton superstar, quit Braun’s SB Projects in May to join Roc Nation.

Whose departures have reportedly occurred but have not been formally verified?

When Puck News revealed on Friday that Bieber & Braun hadn’t talked in months, the evacuation speculations got underway. Bieber, according to Matthew Belloni of Puck, was “poking round for an alternative agency or manager.”

However, Bieber himself has kept mute. Braun and Bieber’s representatives both told Page Six that this was not the case.

On Monday, it was revealed that Grande and Lovato, both of Braun’s other greatest talents, were also quitting his management.

Several unnamed sources from both sides were used by Variety to claim that Lovato and Braun had a “amicable” breakup, but no official announcement has been issued.

Much little is known about Grande’s position. The information was “strenuously denied” by individuals close to Braun when contacted by Variety. Billboard claimed that the Grammy Award-winning singer has left, according to individuals close to her.

(Insider’s request for response from her rep has gone unanswered.)

Idina Menzel, a Broadway actress, is said to have departed Braun’s SB Projects in January, but the publication Hollywood Reporter didn’t make the announcement until Tuesday, citing somebody linked to her team.

Variety reported later on Tuesday that Bieber and She were not actually dismissing Braun as the manager.

In order to focus more on his work as CEO of HYBE America, a North Korean entertainment company that represents BTS, Braun is reportedly intending to step aside from day-to-day administration.

According to Variety, Braun paid HYBE America $1.05 billion in 2021 to purchase Tompkins Holdings, a holding company of his management firm, SB Projects.

Additionally, according to TMZ, Bieber and Gaga stayed with his business.

Have these rumors been backed up by Braun or disputed by him?

Not specifically, no. On Tuesday, he did tweeted an oblique allusion to the event: “Breaking news… I’m no longer in charge of myself.

Insider’s request for response from Braun has gone unanswered.

Why are there speculations that this will occur?

The source of the accusations is yet unknown.

The big manager is known for his public altercations. When it was revealed that Braun had acquired Big Machine Records in 2019, there was a dispute between him and Taylor Swift. The intellectual property rights to the singer’s first six albums were included in the reportedly $300 million transaction.

Swift’s admirers took quick offense when Braun posted a Facebook post and boasted that he had “bought” her.
In an open letter posted to Tumblr, Swift also denounced the transaction and charged Braun with “incessant, manipulative bullying.”

Only a year later, Deutsch sold Swift’s source recordings to Shamrock Holdings, a private equity firm. Swift said that she attempted to purchase them on her own but that Braun’s team had her to sign “a nationally unbreakable NDA” prior she could even purchase them.

A report looking on Braun’s empire was published by Insider’s Anna Silman in March 2022. It focused on his tense relationship with Ye (formerly known as Kanye West), another former client, and his murky image among artists and journalists.


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